We often bring our clients in contact with the appropriate media and thereby generate attention, both in the form of free publicity and paid attention. We’re not a marketing specialist, however, although we do frequently form the basis of an efficient marketing action. For example, reader sweepstakes in combination with editorial articles, prize draws around radio and television interviews, or discounts and product plus actions.

 

We also play an advisory role in the purchase of commercials and the deployment of advertorials or other paid media.